Most people consider conversion as the key to the success of any business. Every business should incorporate conversions since they are very important. The process in which a client takes an action that increases their chance of buying is called conversion. It is possible for any business owner to increase their conversions.
There are six key conversion elements that will boost the growth of a business. Hick’s law is among the top elements. Named after a British psychologist is the Hick’s law that is mainly associated with matters of the designs of websites. The number of choices therefore determine the decision time as explained by the law. Therefore, the more the number of choices, the longer the decision time.
An assurance to more conversions involves the limiting of choices that visitors of a site are forced to make. Hick’s law suggests that one can incorporate the use of welcome gate for the visitors where they can offer only one action to avoid fatigue as they make their decisions. Prioritize your conversions by identify the most important ones and focus your site on them. The rule of thirds is another top element.
The rule of thirds involves dividing of webpages into thirds, vertically as well as horizontally and is also discussed with matters relating to designing the web. The main conversions should be positioned in the areas that shifted towards different sides and not necessarily at the center. When deciding where to position things on a webpage, the rule of thirds comes in handy. In order to get more conversions, one should ensure that their site is faster to load since most visitors of a site are very impatient. This therefore explains that the longer a page or a site takes to load, the lesser the conversions.
The other top element to consider is that of the use of negative spaces. A negative space also called a white space is a space which is free of images or texts. A website that lacks white spaces is likely to be difficult for user to read. It is important to factor in every type of white spaces whether between paragraphs or lines since this guarantees easy reading and reduction of fatigue that arises due to making of decisions.
The “F” layout is another key element which provides another option of how to arrange the screen. It has been discovered that most people read through the webpages here in the form of “F” and this therefore should mean that it is important for one to put the most important call of actions where people focus on. The other element to consider is the color theory. For easy reading, contrast should be considered and colors should also be combined according to the emotion you would want the users or visitors of your site to have as they read through your site.
These elements are very significant as they help boost the number of conversions.